Our Process
How we work with authors, from the first consultation to campaign execution and honest reporting.
From first call to launch
Three clear stages, the same for every author, so you always know what is happening and why.
Discovery and strategy
STEP 01We start with a consultation to understand your book, your genre, your goals and the readers you want to reach, then map a plan.
Setup and campaign build
STEP 02We optimize your author profiles and listings, then build the outreach, advertising and launch campaigns around that plan.
Launch, track and refine
STEP 03We run the campaigns, track what is working against where your book started, and keep refining for reach and reviews.
What each stage covers.
Discovery and strategy
- A free consultation to understand your book, your genre and your goals.
- A look at where your book stands today: listing, reviews, visibility and audience.
- A clear plan and quote, with the services that fit your book and budget, before any work starts.
Setup and campaign build
- Optimizing your Amazon KDP listing, keywords and categories, and your Goodreads presence.
- Building the outreach lists, advertising campaigns and launch assets around the plan.
- Agreeing the schedule, the budget and exactly what each stage will cover.
Launch, track and refine
- Running the campaigns: outreach, ads, reviews and launch activity, in the right order.
- Tracking visibility, reach, reviews and conversions against where your book started.
- Reporting in plain English, keeping what works and adjusting what doesn't.
Growth you can
MEASURE
We pick the numbers that match your goals, then report on them in plain English.
Visibility
Where your book ranks and how often it shows up in the right searches and categories.
Reader reach
How many of the right readers your outreach and ads actually put the book in front of.
Reviews
The pace and quality of honest reviews coming in from readers and ARC teams.
Conversions
How well your listing pages turn interest into page reads, downloads and sales.